PRINT MAILER // Parents & Grandparents Fund

Designed for the Taylor Fund’s introduction to the new Parent & Grandparent Fund. The Taylor Fund raises over $2 million each year for Taylor University student scholarships. 

The Taylor Fund introduced a new portion of its fundraising in the spring of 2014, called the Parents & Grandparents Scholarship Fund. This brochure was created to assist Regional Directors of Advancement (who help with fundraising) in explaining the new program in one-on-one meetings with potential donors. In addition, 150 brochures were distributed at April 2014’s Heritage Weekend, a popular weekend for students’ grandparents to visit campus.

The original goal was 75 scholarships. However, several factors (including this brochure!) convinced the RDs to pursue 25 more scholarships for students. Skills used: Graphic design, layout, Adobe InDesign, Adobe Photoshop.